“Brand Stretching!”

“Brand extension or Brand Stretching is using the leverage of a well known brand name in one category to launch a new product in a different category.” Under “Brand Stretching” definition, we find out an operating marketing plan able to ensure a constantly incoming cash flow diversifying its operational business getting into different markets under … More “Brand Stretching!”

Some secrets to become an Entrepreneur

Nowadays, through this worldwide crisis era that we are suffering and where big companies are reducing their labor costs at maximum level, specially in manufacturing plants where employees been on charge of manufacturing chains for years are being replaced by mechanical systems as intelligent robotic systems, either if they are short term or long term … More Some secrets to become an Entrepreneur